Armani A|X Exchange

The Brief

Spray Paint Wall worked with Armani A|X Exchange to create an immersive brand experience. As part of the #St_ART campaign, Armani wanted to get shoppers involved in the design process and give them a branded takeaway.

The Solution

Spray Paint Wall knew our tech would create the perfect engaging experience for shoppers across the country and would be on brand for Armani’s new street art campaign. We took our Spray Paint Walls across the world, in cities such as Milan, Hollywood, London, and Miami, interacting with consumers internationally. The Spray Paint Wall was enclosed in a branded shell, maximising Armani brand exposure and drawing people into the interactive experience. A|X Armani Exchange allowed both graffiti artists and shoppers to use the Spray Paint Wall, creating unique and personalised masterpieces.

The Result

Shopper’s artwork created using the Spray Paint Wall was then printed with A|X branding and given to shoppers to take away as a memento of their experience, keeping the brand in the front of their minds. The designs could be instantly shared from the wall with friends and followers on Facebook, email, and Twitter, allowing shoppers to show off their fantastic artwork while also sharing the brand’s hashtags and increasing the social media footprint of A|X Armani Exchange.