ABC Malls in Beirut

The Brief

ABC Malls in Beirut was opening the I-Play entertainment facility which offers fun and educational activities to children. ABC Malls in Lebanon wanted to create an interactive experience inside their family entertainment centre which would attract children from a young age to teenagers.

The Solution

With the current popularity of graffiti as an art form the Spray Paint Wall made for an excellent way to introduce kids to it and allow them to create their own graffiti art using our Spray Paint Wall technology. Spray Paint Wall assisted I-Play with:

• shipping,
• customs clearance,
• on site set up including dial in support for training

The Result

Tania Ezzedine, head of real estate at ABC

“…graffiti is currently an internationally trending form of interior design for nurseries and teen rooms and represents an artistic pastime…”