Oracle – Digital Graffiti Artist

The Brief

The iStrategy conference is a digital marketing conference for delegates and businesses to come together and discuss the industry. The key objective was to promote the Oracle trade show stand at the iStrategy Conference, Twickenham stadium last week.

The Solution

Oracle hired the digital graffiti wall to capture customer feedback. Customers could have their photos taken and then add digital stencils and props to their images. In addition we also had a professional graffiti artists demonstrating the digital graffiti wall.

The artists then stepped in and showed delegates at the conference how to cut, layer and become budding graffiti artists themselves.

The Result

The digital graffiti wall fitted perfectly with this event. The ability to instantly share to social media networks directly from the wall made it the perfect tool for a digital marketing conference.

The professional graffiti artist had never used our Digital Graffiti Wall before and he found it amazingly simple to understand and use. The Digital Graffiti Cans are the same size and style that artists are used to, and the ability to change the opacity, thickness and colour of the spray makes it ultra-realistic.