Vans Covent Garden – Store Opening Launch!

The Brief

Vans wanted to launch their new Covent Garden store this weekend by allowing the public to design their own Vans from a choice of Old Skool, Authentic and Slip On.

The Solution

Spray Paint Wall teamed up with Vans to create a ‘Design Your Own Vans Shoe’ Activation within the store.

As space in the store was tight we employed our Spray Paint Touch Truss System where guests get all the benefits of the Spray Paint Wall on a smaller interface and using their touch of graffiti pens instead of cans.

We used the Template feature to create the shoe templates, set up only Vans colours and introduced a new development specifically for Vans – Checkerboard Spray!

Shoppers were then given a print out of their artwork in specially printed photo wallets.

We even had guests sharing their images via Facebook, Twitter and email.

The Result

Our contact at Vans was “super happy” with the test event – now we are rolling out to more stores! Watch this space!!