Volkswagen 60th Anniversary

The Brief

Volkswagen’s 60th Anniversary Party in Milton Keynes. Volkswagen wanted children and families to create designs of vans using the digital graffiti wall.

The Solution

Spray Paint Wall was rented so guests at the event could use our digital graffiti cans to customise a van of their choice. Using templates created before the event we were able to quickly load predefined designs that the children could them make their own.

The graffiti wall was inside a marquee and was branded with Volkswagen logos for a great visual impact, before guests got a chance to create their designs they could choose a template whilst queuing. The Digital graffiti wall always creates a buzz at events as it is an interesting, unique and powerful experiential marketing tool and is fun for the end customer to use.

Once customers had created designs they could print them out and take them away with them. We had Volkswagen print wallets for their designs to be placed inside.

The Result

Guests at the event loved their personalised memento from the Volkswagen 60th Anniversary. The prints that were created by the users were also branded to create a lasting brand impact – because they were personal and created by the guests themselves the children kept hold of them and wanted take them home.